Venture investors normally cite the strength of a company's management team as a key reason for investing in new technologies and ideas. But two new venture investments in widely read blogs have taken this concept to a new level: investing directly in people for the content they produce.

Earlier this month, SoftBank Capital of New York led a $5 million first round of funding for political-group blog HuffingtonPost.com, the site operated by columnist and one-time California gubernatorial candidate Arianna Huffington.

A few weeks earlier, nascent Silicon Valley firm True Ventures completed its first-ever investment, a small funding for GigaOmniMedia of San Francisco, the operator of the personal blog of influential technology journalist Om Malik.

Find out more about small business investors taking interest in blogs on CNET.